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Articles · Vol. 14 No. 1-2 (2006): Africa Media Review, Volume 14, n° 1 & 2, 2006

Visibility, Credibility, Prestige: Evaluating the Implications of Indexing African Journals

Vol. 14 · 2006 No. 1-2 Africa Media Review, Volume 14, n° 1 & 2, 2006 AMR

Abstract

Start-up problems for a journal include attracting authors and building initial readership, but challenges further down the line include building visibility and maintaining credibility. One of the key strategies in this regard is indexing. According to the literature, the main reasons for having a journal indexed or listed in an abstracting service relate to visibility, and to quality, in terms of credibility and prestige. In this paper, I will look at each of these in more detail. For concrete examples, I will draw upon my experience with indexing an interdisciplinary journal in the social sciences, Africa Insight, of which I am currently the editor. Our experience, in a nutshell, has been that getting the journal indexed does create more visibility, and that it certainly confers some credibility – but it has had little effect on the bottom-line of subscriptions and
sales.

Visibility, Credibility, Prestige: Evaluating the Implications of Indexing African Journals

Les problèmes de démarrage d’une revue consistent notamment dans les difficultés à susciter l’intérêt d’auteurs et à s’assurer un lectorat initial, mais il y a d’autres défis qui l’attendent en aval, dont la nécessité de se forger une notoriété
et de préserver sa crédibilité. Á ce propos, l’indexation figure au nombre des stratégies clés à adopter. Á en juger par la littérature en général, les raisons majeures de faire indexer ou cataloguer une revue résident dans le souci de notoriété et de qualité, en termes de crédibilité et de prestige. L’étude traite chacun de ces facteurs, avec des exemples concrets à l’appui, tirés de l’expérience de l’auteur en matière d’indexation d’une revue interdisciplinaire de sciences la revue la fait mieux connaître et lui confère assurément une certaine crédibilité, mais cela a une incidence minime sur le chiffre des abonnements et des ventes.

Keywords

visibility credibility prestige subscriptions accessibility indexing abstracting.

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