Articles · Vol. 21 No. 1-2 (2013): Africa Media Review, Volume 21, n° 1 & 2, 2013

5 - Représentations de la féminité et de la masculinité dans la presse togolaise : étude de la caricature dans Sika’a, Viva et Pipo magazine

Vol. 21 · 2013 No. 1-2 Africa Media Review, Volume 21, n° 1 & 2, 2013 AMR

Abstract

This article sheds light on the stereotypes and the physical, moral and psychological traits of the femininity and the masculinity as caricatured, in three Togolese humoristic magazines. Thus, the article aims to study the recurrent representations charged with meanings that can be associated with men and women. In the meantime, the article focuses on the perceptive mutations that permeate each genre: the deviations and the stereotypical inversions in male-female relationships. It points, not only, through interviews, to the journalists’ appraisal of their society but also, to the objective of the magazines, created and managed mainly by men and the imaginary produced by the media discourse.

 

Keywords

caricature femininity male-female relations masculinity representations stereotypes

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References

  1. Marchand, P., éd., 2004, Psychologie sociale des médias, Rennes, Presses universitaires de Rennes.
  2. Melot, M., 1975, L’œil qui rit : le Pouvoir comique des Images, Fribourg, Offices du livre.
  3. Tchak, S., 1999, La sexualité féminine en Afrique : Domination masculine et libération de la femme, Paris, Harmattan.